What is SEO and how does it work? (2019)


In this video, we will cover SEO starting with the definition of search engine optimization. This is what allows sites like Google, Bing, Yahoo and Yandex to understand what is on your site and show it to the right users looking for your content.

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Most searches are on Google, so we will focus on Google mainly in this series. The knowledge graphs will give an idea of ​​the correct information, people will also ask for similar queries, and the three main organic results will be the preferred selection for the location on Google.

Focusing on ranking, ensuring that your content is clear and well organized for your users improves the likelihood of users staying on your site instead of looking for a better answer for your result. This would be part of the SEO on the page, where you have a keyword for what you are trying to cover, alt and title tags, as well as descriptions of your images, linking to similar articles on your site that may be useful.

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