An important challenge facing Amazon sellers is the ability to effectively market their products online. Fortunately, the solution is in Amazon Pay-Per-Click (PPC).
Amazon PPC is a very broad topic to understand. Ankitha Nagaraj will explore the entire PPC discussion in great detail in a series of 2-part videos.
What is Amazon PPC?
The Amazon PPC campaign helps you target keywords and increase your Amazon sales through sponsored ads.
Part 1 of the Amazon PPC series is dedicated exclusively to the basics of Amazon PPC campaigns. We will cover these topics:
– Final objective / goal of the PPC campaigns – 1:23
to. Release Phase – 1:35
yes. Growth phase – 1:42
C. Scale phase – 1:47
– Different types of PPC campaigns – 2:10
to. Amazon automatic ad targeting: 2:14
yes. Manual Orientation: 3:26
– Definition ad groups – 4:06
– How to set up ad groups – 4:55
– SellerApp Amazon PPC campaign naming convention – 6:27
– Various terms used in Amazon PPC – 6:54
to. Impressions – 7:01
yes. Clicks – 7:18
C. CTR (click rate) – 7:22
re. CPC (cost per click) – 7:51
me. ACoS (Cost of advertising sales) – 8:08
If you want a comprehensive understanding of how to create and run a PPC campaign, go to Part 2 of the video series.
#AmazonPPCGuide #AmazonSpon sponsoredAds # PPCStrategy2018
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Amazon Pay Per Click Part 1 of the series is dedicated exclusively to different types of PPC campaigns. Before delving into PPC campaigns, structuring campaigns and optimizing them, let's understand why we need to run the campaigns first. What is the goal and the final goal? Why do we strive?
In a broader sense, most sellers have one of the following objectives as their ultimate goal:
1. First is the launch phase, in which you launch a product effectively and get an initial sales boost
2. The second is the growth phase, where you focus solely on optimizing the search range for organic growth
3. Third is the scale phase. In this phase, aggressively increases sales in a short period of time.
Amazon PPC automatic campaigns: as the name implies, these campaigns are fully automatic with minimal operational efforts. Automatic campaigns are where Amazon does all the work. As a seller, all you have to do is enter your campaign name, start date and ad budget (we'll discuss all the different terms in a moment). After that, Amazon will track your product listings and find relevant keywords that match the category of your related products and products. Then it will show ads for these keywords.
Amazon PPC manual campaigns: manual campaigns are like snipers that allow you to choose your own audience and target them through the correct keywords. You can choose and choose a set of keywords that become really good for you or choose keywords that represent your specific niche and that have high traffic.
PPC campaigns have to do with being visible to the right audience that you know are looking for your product. Now, creating a unique campaign for each individual product is not scalable. But what is scalable is to group products and create a campaign for the group or similar groups.
So let's take a look at the best practices for structuring ad groups.
You can group products according to:
Separate cash cows from dogs, which are the best performing separate products from the low yielding.
Choosing product functionality as a common denominator is one of the most common ways to group products. Basically, it groups the products according to their operation or, rather, how they are used conventionally.
Naming your campaigns
As you are likely to run multiple advertising campaigns on Amazon, naming your campaigns is vital! It is recommended that you have a naming convention in hand before you begin. It simply makes it much easier for you to track your campaigns successfully.
At SellerApp, we have explored how campaigns can be named effectively and easily. We recommend something like this:
[Amazon Product Identifier] + [Campaign Type] + [Date] + [Any Additional Info, as required]