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Digital marketing is one of those terms shrouded in confusion and seems to mean something different for everyone. It has also been made to look much more complicated than it really is, which is a pity, since it is quite simple.
So what is digital marketing? Well, as simple as it sounds, digital marketing is just marketing, using digital tools. And marketing is nothing more than communicating value to your customers. Therefore, digital marketing is communicating value to its customers using digital tools. That's.
Traditional VS Digital Marketing
The first thing to do is understand the difference between traditional marketing and digital marketing. Traditional marketing is based on tools and media such as newspaper, radio, television, magazines, billboards, direct mail and any form of printing.
On the other hand, digital is composed of tools such as search marketing, social networks, content marketing such as blogs, articles or video creation, email marketing and pay per click online advertising.
When he talks about traditional marketing versus digital marketing, he talks about the tools rather than the strategy behind them. And more exactly, are you talking about what form of media you will use to communicate your message, a traditional one or a digital one?
The future of digital marketing
As consumer trends in consumer media continue to drastically move away from traditional content and towards more and more digital content, there will be a time in the near future when we will no longer refer to it as digital marketing and simply call it what it is. . Marketing.