What is video marketing?

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Immerse yourself in the world of VIDEO MARKETING with video producer Micah Williams.

What is video marketing? Video marketing is a type of marketing and advertising where companies use video to promote or market their brand, product or service. These videos are uploaded to various platforms, including the company's website and social networking sites for distribution and exposure.

In 2017, approximately 74% of all online traffic was video content! That means that almost 3/4 of all the time spent on the Internet is used to watch videos. This makes sense when you realize that 4 times more customers would prefer to watch a video of the product instead of reading the product description.

In addition to being the preferred means of delivering information, if you include the word "video" in the subject of your email, it increases the opening rate by 19% and a 65% increase in clicks. To top it off after watching a video, customers are 64-85% more likely to make a purchase.

Now you may be thinking: "If I make a video, how do I know someone will really see it?" Having a well thought out strategy will always be the most effective way to ensure that your video is converted. Google is 53% more likely to show a video on the first page of a search compared to other sources of information.

Why does Google favor videos? Because the videos are a goldmine SEO! SEO or search engine optimization can be quite complicated, so if you want more information, see our video about it! The link will be in the description.

As a video marketing concept is quite simple, you use videos to promote a company, brand or product, but when it comes to producing a video it is where it can get complicated.
If you are ready to immerse yourself in the world of video marketing, contact a professional to ensure your success.

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