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After sharing your first marketing video, there are many things you can measure, but what analysis are the best indicators of whether you are listening to the message you are trying to send?
Beyond the views, which could be said to be a vanity metric, there is actually much more to consider. Next, we have defined some metrics that will help you discover the true value of video marketing.
If you are trying to use video to boost your sales and marketing teams, you should spend your time measuring these 3 metrics.
Who watches your video and how long they watched it (Commitment – Consciousness)
Who watches your video again (Consideration)
And the click rate (action)