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Which dynamic bid strategy works best?
Since early 2019, Amazon Advertising has three campaign bid strategies for Sponsored Product Ads (SPA). In addition to fixed bidding, there are two dynamic bidding strategies for your PPC ads that can be selected in Seller Central. Offers can be increased or decreased depending on the customer’s probability of purchase. These are the strategies “Dynamic offers: only down” and “Dynamic offers: up and down”. There is also the option “Adjust offers by location”, which replaces the previous Offer +.
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Uncomfortable manual bid adjustments are a thing of the past. BidX offers fully automated Amazon advertising! So you have time to focus on your core business. We have developed a web application with self-learning algorithms that continually analyze the performance of your ads to make them more profitable through bid and keyword adjustments.
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