Which dynamic bid strategy works best? [Amazon PPC Case Study]


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Which dynamic bid strategy works best?
Since early 2019, Amazon Advertising has three campaign bid strategies for Sponsored Product Ads (SPA). In addition to fixed bidding, there are two dynamic bidding strategies for your PPC ads that can be selected in Seller Central. Offers can be increased or decreased depending on the customer’s probability of purchase. These are the strategies “Dynamic offers: only down” and “Dynamic offers: up and down”. There is also the option “Adjust offers by location”, which replaces the previous Offer +.

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