YouTube announces 11 new originals that include the block

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YouTube has announced a series of eleven new originals addressing this philosophy, including Melinda Gates, MrBeast, Joseph Gordon-Levitt, Sonali Bhadauria and John Grisham, Ken Jeong and Yungblud among others. Since the new shows are blocked, they have mostly been shot from the respective houses.

And as is the case with most new YouTube originals – with the exception of Cobra Kai, who is still behind Paywall except for the season premieres – all 11 new originals will be available free of charge with advertising. You can remove ads with a YouTube Premium subscription that starts at Rs. 129 a month.

Since the decision to discontinue the use of originals for premium subscriptions in August, it’s not always clear what is or is not free on YouTube. While all new shows have been free with ads since they were first made available to premium members, older YouTube originals remained behind a paywall. Thanks to the pandemic, however, this changed for 17 originals – and counted – in early April when YouTube decided to make them free without Ads for a limited time. You can find an updated list under this link.

Among the 11 new originals we have Celebrity Substitute – from May 7th on YouTube – on which a celebrity joins an educator to give high school classes. Singer Janelle Monáe, model Karlie Kloss, Bill Nye the Science Guy and actors Terry Crews (Brooklyn Nine-Nine), Ken Jeong (Community) and Camila Mendes (Riverdale) are part of the Celebrity Subsitute.

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Joseph Gordon-Levitt in an advertising still for Create Together #WithMe
Photo credit: YouTube

In the Create Together #WithMe mini-series – that’s a working title – actor and entrepreneur Joseph Gordon-Levitt will include friends and families as they work together on family-friendly projects such as short films and documents, music videos, and much more. Each episode will “document the creative process”. This fits Gordon-Levitt’s ethos for his online media platform HitRecord. Create Together #WithMe starts on YouTube in May.

Gates and Grisham are two of many celebrities, along with James Patterson, Elizabeth Gilbert and Nicholas Sparks, who offer their book recommendations in a “Read with Me” special from BookTube, the monthly book club that premiered on YouTube on May 21.

The Mumbai-based company Bhadauria is one of many choreographers who will take part in a global dance event called #MoveWithMe, which is scheduled for April 29th for the International Dance Day to meet for performances by Chartbusters. LaurieAnn Gibson, WilldaBeast Adams, Chachi Gonzales and Kasia Jukowska are some of the others. Matt Steffanina will be the host.

British recording artist Yungblud hits the headlines at Stay Home With: YUNGBLUD when he reveals how he tried to write new songs, shoot a music video, cook, and keep in touch with his family and fans while he was with his Quarantined manager in a rental apartment in Los Angeles, cameraman and two band mates. Stay at home: YUNGBLUD starts on April 27th on YouTube.

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Yungblud in an advertising style for Stay Home With: YUNGBLUD
Photo credit: YouTube

Previously, YouTube’s new lockdown-controlled originals will begin with The Creator Games Presented by MrBeast, where Jimmy Donaldson – the American YouTuber, known for his expensive stunts, MrBeasts real name – will face home game challenges against other creators. The prize money goes to a charity that helps alleviate corona viruses. The Creator Games will premiere on April 25th.

In addition to the six above, the other four new YouTube originals – Money Talks: Taxes, Stream #WithMe (UK), The Secret Life of Lele Pons, Locked Down (working title), an untitled project by Juanpa and Luisito – offer personal Financial tips, tips on how to stay healthy in lockdown, an insight into the life of a YouTuber, a scripted social media mystery, or thinking about the new reality.

“YouTube’s greatest strength is its ability to build a global platform, community, and connection between people from all walks of life,” said Susanne Daniels, the global director of original content for YouTube, in a prepared statement. “We are working to create exciting new original content that is relevant, useful and entertaining to deepen these connections and give people the opportunity to come together.”

The new list of 11 originals follows YouTube’s recent decisions regarding child and family content. In addition to the free content mentioned above, YouTube set up a learning area last week to help children get stuck at home.


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